Two Ways to Work Together

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For leadership teams who know marketing isn't working but can't pinpoint why.

In three weeks, you'll know exactly who you serve, what to say, and what to do for the next 90 days, with your leadership team aligned behind it.

• What you get:
  • Leadership and customer interviews
  • Marketing audit: what's working and what's wasting money
  • Half-day positioning workshop with your leadership team
  • A message framework your sales and marketing teams can use immediately
  • A 90-day roadmap with priorities, owners, and metrics
  • Handoff session with your team
• Timeline: 3 weeks
• Investment: $6,500, fixed fee. Half is credited toward Fractional Marketing Leadership if you continue within 30 days. Delivered remotely; an on-site workshop is available, with travel billed at cost.

For  companies ready to scale but not ready for a full-time CMO.

A senior marketing leader on your team: I own the plan, lead your people and agencies, and report results to leadership, at a fraction of the cost of a full-time executive.

• What's included:
  • Marketing strategy and rolling 90-day plans
  • A seat in leadership meetings
  • Management of your marketing team and agencies
  • Campaign and budget oversight
  • KPI dashboard and monthly results review
  • Coaching and development for your marketing people
• Two levels:
  • Advisor — 2 days a month. Strategy, oversight, and coaching for teams that can execute. From $4,500/month.
  • Leader — 4 days a month. Hands-on leadership of the team, agencies, and results. From $7,500/month.
• Terms: 3-month initial term, then month to month. Most engagements start with the Growth Strategy Intensive. On-site days are included within 75 miles of Birmingham; travel beyond that is billed at cost with your approval.